NutriMuscle

01

The brief

A new supplements brand needs to look as credible as the big names on the same shelf, from the first jar. The client had tried other designers and had nothing he could print. He needed a brand, labels he could take to a printer, and pictures of products that did not exist yet.

02

One mark, many shelves

We redesigned the earlier mark into the NM monogram, an M whose first stroke forms the N, with a wide, technical wordmark. It is now a registered mark. The monogram stays constant while colour tells the lines apart: black and gold for the Massive Muscle mass gainer, blue for weight gainer and creatine, green and navy for the REAL Supplements pouches.

03

Label systems

Every label is built as a wrap with the same information architecture: nutrition facts, ingredients, when to take it, benefit icons, certification marks, and fixed areas for batch, MRP and expiry. A buyer finds the same thing in the same place on a 1 kg jar and a 6 kg bucket, and the printer gets a predictable file for every size and flavour.

Try it below: choose a product, a size and a flavour, and the pack is dressed in its real label.

04

3D instead of photography

We modelled the jars, buckets and creatine tubs in Blender and Cinema 4D, so every size and flavour can be shown before a single unit is filled. The same models produce listing images, retail scenes and campaign stills, and new products reach the client's storefront in days, not after a photoshoot.

05

Impact

The brand grew from a couple of pouch lines sold locally to a full range with nationwide distribution and a digital storefront. The client's own estimate of the change is below.

06

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