RNG Leather
A Kanpur export house with fifteen years of real credentials, shipping to 21 countries, looked online like every other supplier. We built a site that does what a sample does: it lets a buyer take the product apart.
- Client
- RNG Exports India
- Type
- Client Project
- Our role
- Website design and build
- Services
- 1.4M
- Units a year, the capacity the site sells
- 21
- Countries RNG exports to
- 5
- Beats in the belt teardown
Figures are RNG's, as published on its site.
01
The challenge
RNG makes private-label belts, bags, wallets and pet products for brands in 21 countries across Europe, North America and Australia. It has a BSCI A grade, LWG-certified sourcing, ISO certification and awards from the Council for Leather Exports. None of that was visible before a buyer asked for samples.
The audience is a sourcing manager comparing suppliers. They want proof of quality, capacity and compliance, quickly, and a direct way to start a conversation.
02
The idea
Make the website behave like a sample on the table. The home page opens on a dark stage with the product range as the hero, then takes a 3D belt apart as you scroll: buckle, leather, filler, adhesive and colours, design. Each beat carries one sourcing claim, so the manufacturing argument is made visually, the way a buyer inspects a product.
03
What we built
The site, its 3D product stage and teardown, a world map of export markets, the compliance and comparison sections, and separate product worlds for belts, bags, wallets and pet products. Pet products deliberately switches to a lighter, photographic look for a different buyer. Every page leads to one action: book a call on WhatsApp.
04
What comes next
We continue to look after the site. The next pass tightens the copy and lightens the home page for buyers on slow connections.
05
More from the project
